Well, the reasons are plentiful. First, the internet was accessed every day, or almost every day, by more than 80% of the adults in Great Britain. For a small business, extending your reach so that you touch more customers can contribute to your ongoing success. The opportunity to reach even a fraction of the above number should have you running from your desk and demanding to get your business online.
A strong web presence also enables you to better engage with both existing and potential customers, with a multitude of channels available to be in contact with consumers, and offer personal, helpful feedback 24 hours a day, seven days a week.
While money and time are the two of the most valuable commodities of small business owners and entrepreneurs, building an online presence doesn’t require a great deal of either one. So, what parts of the digital ecosystem are right for you?
An online presence incorporates the different ways you represent your company on the web, using the tools above. For a small business, this is an important distinction to make; you don’t want to adopt every online fad just because it’s seen as the next big thing, as this would cost too much time and money.
Instead, you should investigate the different aspects of the digital ecosystem, figure out which components are best for you, and how you can use them to better establish your company online.
Improve reach through a website
The most obvious aspect of an online presence is a business website. A website can help you showcase your business and its services online while increasing visibility and reach in a cost-effective way.
A website also enables you to stay in touch with customers, whether it’s through an online portal or information pages like FAQs.
While there are many different parts of the digital environment, the business website is the closest to a necessity and should be the hub of your online presence.
The first step in establishing your website is selecting and registering your domain name (or web address). This should include your company name, if possible, but if not, should include memorable keywords which reflect your brand. Equally important is the domain extension. .com is the standout option here, as it offers both local and international recognition, visibility and credibility for your company online.
Once you set up your website, it’s important to ensure that content is constantly refreshed and updated, so that customers are always engaged.
Engage through social media
Another important aspect of the digital environment is social media, something which is fast becoming a priority for blossoming SMEs.
Social media is a great tool to reach a wider audience online, with different social media platforms geared towards different audiences. LinkedIn may be best for networking, while Twitter and Facebook both reach consumers, provided you don’t get lost in the noise. Facebook, after all, is one of the largest social network in the world.
Social media platforms are free to set up and typically take very little time to launch. Seeing as they offer consumers a variety of new ways to engage with your business, whether it’s tweeting, posting or messaging, social media is a valuable tool in gaining popularity with new and prospective customers.
Social media also complements your website: by linking your social media platforms to your website, you can drive more traffic to your website, which acts as the central hub of your online presence. By linking the two, you’re making two different parts of the digital environment work for you at the same time.
Professional branded email
A professional branded email address makes your company appear just that; professional. If you were using a generic email account, prospects may be less likely to take your company seriously than if it had its own branded email address.
If you do opt for a professional branded email address, you should be sure that it’s linked with your domain name, ensuring that your company’s brand is further established online. By appearing professional, you may also inspire trust in potential customers.
The digital environment
While there are other parts of the digital environment, from online business directories to blogs, the above components are an excellent way to get your business started online. Indeed, used correctly, and with a .com website as the hub, these seemingly disparate parts can work like a well-oiled machine, and help your company make an impression online.