BEST KEYWORD RESEARCH STRATEGY

BEST KEYWORD RESEARCH STRATEGY

Digital Marketing

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times?

This brilliant post from Yoast will take you through the most common keyword research mistakes people seem to be making. Avoiding these mistakes will help you to set up a successful keyword research strategy. Executing keyword research takes a lot of time. It’s important that you take that time and really think about the terms you want to rank for.

7 keyword research mistakes you should avoid

by 30 Aug 2018
How quickly can you get on the first page of results on Google?

How quickly can you get on the first page of results on Google?

Digital Marketing

Ever wondered how quickly you can get your website or blog to be ranked on the first page of Google? I bet you have. Unfortunately, the answer is not a straightforward one as there is a multitude of factors involved, in addition to Google keeping their ranking algorithm a closed secret.

Here are some interesting facts. Almost 95% of newly published websites do not get ranked in the top 10 during the first year. Furthermore, most of the lucky ones to get there, do it in no less than 2 months.

Unfortunately the only correct way of achieving a high ranking on Google involves hard work, a lot of dedication and a efficient SEO strategy.

These infographics from The Website Group tell the story eloquently.

by 11 Oct 2017
Choosing the right social media channels

Choosing the right social media channels

Digital Marketing

Much like TV channels or newspapers and magazines, social media platforms have ready-made audiences that businesses can talk and advertise to.

Whilst social media can be a good platform for businesses to use, that doesn’t mean businesses should just launch channels on every available social media platform. Different channels offer different benefits and different audiences.

Businesses should analyse who their audience is and what  the proper channels are for reaching them to try and truly realise the benefits of social media.

The variables

It’s not a case of one size fits all, so let’s look at the differing benefits of social media sites and what audiences they work for.

The various channels offer differing capabilities serving different audiences so a little bit of research can go a long way.

The choice of site can vary on several things. They can vary by the type of content you wish to use. For instance, if you want to be more visual with your products, then YouTube and Instagram may work well as they are based on using images and videos.

However, the decision can also vary on the type of audience. For example, if your primary target is  large businesses, then LinkedIn could be one of the best places to reach them.

Twitter and Facebook are two of the more popular social media sites that businesses may choose to use and businesses may want to use both platforms.

Twitter has a younger audience demographic with 64% of 18-29 year olds in the UK using the site, so this may work well for businesses with products and services aimed at this audience.

Facebook actually has one of the highest monthly active users of any social network in the world which is, generally, attractive to businesses.

Among its global audience, Facebook also has many local community groups. So, while it offers a global audience, it allows the chance for businesses to advertise on a local level as well.

Go vertical

Depending on the type of business that you run or are planning to start, it may also be worth checking out social media platforms and forums that are specific to your industry.

There are many that cover specific topics, such as music, gaming and academia. If you’re targeting these industries, you should be aware of what’s out there.

The point is that while you may not have as big an audience to speak to on these sites, you might have one that is very specific and likely to bemore engaged with your content than regular social media sites.

The right choice

It’s important to make an informed choice when launching social channels as a business. Social media can provide businesses with all sorts of digital marketing opportunities, but choosing the right channel is an important part of the process.

And it doesn’t have to be just one channel. It is likely that many businesses use multiple social media channels as well as their website, which can in fact complement each other, for instance by using social media to interact with your customers and prospect, while pointing to your site for product and service information.

By linking from your website to social media, and vice versa, business can drive traffic between the two and strengthen their web presence, while offering customers more information and variety when engaging with them online.

So, when setting up social media, be sure to keep your business website as the hub of your online activity and use the two in tandem.

Social media isn’t a quick fix for companies and it should be well-thought out. But when done well, businesses can find whole new audiences at the touch of a button.

by 3 Sep 2017
Building an online presence

Building an online presence

Digital Marketing

Well, the reasons are plentiful. First, the internet was accessed every day, or almost every day, by more than 80% of the adults in Great Britain. For a small business, extending your reach so that you touch more customers can contribute to your ongoing success. The opportunity to reach even a fraction of the above number should have you running from your desk and demanding to get your business online.

A strong web presence also enables you to better engage with both existing and potential customers, with a multitude of channels available to be in contact with consumers, and offer personal, helpful feedback 24 hours a day, seven days a week.

While money and time are the two of the most valuable commodities of small business owners and entrepreneurs, building an online presence doesn’t require a great deal of either one. So, what parts of the digital ecosystem are right for you?

An online presence incorporates the different ways you represent your company on the web, using the tools above. For a small business, this is an important distinction to make; you don’t want to adopt every online fad just because it’s seen as the next big thing, as this would cost too much time and money.

Instead, you should investigate the different aspects of the digital ecosystem, figure out which components are best for you, and how you can use them to better establish your company online.

Improve reach through a website

The most obvious aspect of an online presence is a business website. A website can help you showcase your business and its services online while increasing visibility and reach in a cost-effective way.

A website also enables you to stay in touch with customers, whether it’s through an online portal or information pages like FAQs.

While there are many different parts of the digital environment, the business website is the closest to a necessity and should be the hub of your online presence.

The first step in establishing your website is selecting and registering your domain name (or web address). This should include your company name, if possible, but if not, should include memorable keywords which reflect your brand. Equally important is the domain extension. .com is the standout option here, as it offers both local and international recognition, visibility and credibility for your company online.

Once you set up your website, it’s important to ensure that content is constantly refreshed and updated, so that customers are always engaged.

Engage through social media

Another important aspect of the digital environment is social media, something which is fast becoming a priority for blossoming SMEs.

Social media is a great tool to reach a wider audience online, with different social media platforms geared towards different audiences. LinkedIn may be best for networking, while Twitter and Facebook both reach consumers, provided you don’t get lost in the noise. Facebook, after all, is one of the largest social network in the world.

Social media platforms are free to set up and typically take very little time to launch. Seeing as they offer consumers a variety of new ways to engage with your business, whether it’s tweeting, posting or messaging, social media is a valuable tool in gaining popularity with new and prospective customers.

Social media also complements your website: by linking your social media platforms to your website, you can drive more traffic to your website, which acts as the central hub of your online presence. By linking the two, you’re making two different parts of the digital environment work for you at the same time.

Professional branded email

A professional branded email address makes your company appear just that; professional. If you were using a generic email account, prospects may be less likely to take your company seriously than if it had its own branded email address.

If you do opt for a professional branded email address, you should be sure that it’s linked with your domain name, ensuring that your company’s brand is further established online. By appearing professional, you may also inspire trust in potential customers.

The digital environment

While there are other parts of the digital environment, from online business directories to blogs, the above components are an excellent way to get your business started online. Indeed, used correctly, and with a .com website as the hub, these seemingly disparate parts can work like a well-oiled machine, and help your company make an impression online.

by 15 Jun 2016