THE COLOR OF THE YEAR 2019 IS PANTONE 16-1546 Living Coral

An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.

Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.

PANTONE 16-1546 Living Coral emits the desired, familiar, and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

More than 10 million designers and producers around the world rely on Pantone Products and Services to help define, communicate, and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion, and product design. Pantone Standards feature digital and physical colour specification and workflow tools. An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.

ABOUT PANTONE COLOUR OF THE YEAR

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.