Are you planning a new design for your website, product packaging, interior design or fashion and wonder what will be the colour of 2018? Well, probably you can guess from the picture that, indeed, the colour of 2018 will be Ultra Violet (Code 18-3838) according to Pantone, which is a fabulous new shade of purple.

Why this particular purple? It appears that Pantone’s new distinctive blue-based purple hue was created in honour of international icon, Prince, and was inspired by Prince’s custom-made Yamaha purple piano which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. Prince’s association with the colour purple was galvanised in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. Paying tribute by developing a special purple colour for this globally renowned talent known worldwide as “The Purple One” seemed only right and a way for his artistic legacy to live on forever.

Pantone describe this new purple shade as a colour that is a combination of the excitement of red and the tranquility of blue making it in essence the marriage of two diametrically opposed emotions. Conveying an aura of mystery, intrigue and unconventionality, this colour will definitely stand apart from all others in the year to come.

ULTRA VIOLET IN GRAPHICS DESIGN AND PACKAGING
As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.

ULTRA VIOLET IN FASHION
On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.

ULTRA VIOLET IN BEAUTY
Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair continue to elevate street styles as a symbol of creative expression. On the palette for every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery.

ULTRA VIOLET IN HOME DÉCOR
In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art, or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.

How to Use the Pantone Colour of 2018

Pantone have created eight different colour palettes that feature PANTONE 18-3838 Ultra Violet to help you bring this year’s special shade into your designs. All colour bases are covered; brights, deeper hues, pastels, mid-tones, and metallics. With Ultra Violet as a versatile trans-seasonal and gender-neutral anchor in every palette, each of the eight palettes conveys its own distinctive feeling and mood and can easily cross-over fashion and accessories, beauty, home interiors, and graphic design applications.

To further inspire your creative juices, within each of these eight colour stories they have also included three suggested colour harmonies. The colour harmonies provide you with examples of how individual colours in the palette can be mixed together and in what proportion or measure. The uniquely developed colour bars which make up the colour harmony accompany each highlighted colour story.
We also strongly encourage you to explore each of these eight palettes on your own. Create your own combinations. Develop your own individualized color mixes. Imagine and invent. Experiment and express. And most importantly, have fun. There has never been a better time to be original and leave your very own colorful mark on the world.

HAVE FUN PLAYING WITH LOTS OF DIFFERENT CREATIVE IDEAS FOR USING THIS FABULOUS NEW COLOUR!